About Us

At Leny Beauty, we believe beauty is more than skin deep; it’s a legacy of passion, expertise, and family dedication. Founded over 21 years ago by Elie Asmar, the store was lovingly named after his daughter, Leny.

Inspired by her father’s vision and the store’s rich history, Leny chose to pursue studies in the beauty field to carry on her family’s legacy. Today, she proudly joins her parents in running Leny Beauty, blending innovation and tradition to provide customers with the finest in beauty and perfumes.

We’re not just a store; we’re a family-driven journey to make you feel your most confident and beautiful self.